A Stafford charity is set to benefit from the generous support of staff from a local insurance broker.

The team at Bayliss & Cooke, have nominated the House of Bread organisation as their chosen charity for the coming year.

Kate Ashley, from the insurance brokers, said they had selected the organisation as they particularly wanted to help support its Café 43 project.

“House of Bread’s mission is to provide meals, advice and support to vulnerable people in the town, and previously they have run satellite events in rented buildings and churches,” said Kate.

“Now with the opening of Café 43, they have been able to extend their work and increase the hours they are open which means they can reach even more people.”

All the meals created in the café are made with food from surplus projects, end of day products, and donations from the public. The project is supported by many retailers in Stafford too, including M&S, Greggs, and Aldi, who gift their surplus stock which helps them to fulfil their zero waste pledge.

Kate said:

“We have set up a donation station in our office so that staff can donate tinned goods and toiletries, and we are hoping to organise some sponsored activities, as well as volunteering at the café or the food bank warehouse.

“We chose House of Bread because we wanted to support a charity that we knew we could make a real difference to, and we’re looking forward to working with them to help homeless and vulnerable people right across the local area.”

Café 43 director, Will Morris, said: “We’re very pleased that the team from Bayliss & Cooke have chosen us as their preferred charity partner, and we’re incredibly grateful for their ongoing support.

“There are no prices in the café – if they are able, diners pay an amount they think their experience at the café is worth, and perhaps cover the cost of anyone who cannot afford to pay. Using this strategy, we can give anyone who is struggling financially or who is homeless the option of eating completely free. It’s thanks to the support from companies like Bayliss & Cooke that we can reach out to the people who need us most.”

Bayliss & Cooke is part of one of the region’s largest independent brokers after joining forces with the Henshalls Group in Newport earlier this year.

Pic: Kate Ashley (Bayliss & Cooke) and Will Morris (Café 43 director)