A Staffordshire insurance broker and one of its specialised divisions have both unveiled a brand new corporate identity.

Bayliss & Cooke – which joined forces with the Henshalls Group in Newport earlier this year to create one of the region’s largest independent brokers – has undergone a rebrand as part of the acquisition deal.

And Coachline – the specialist bus, coach and minibus insurance division – has developed a new online portal specifically for commercial vehicle clients.

Jon Edwards, of Bayliss & Cooke, said: “It’s a really exciting time for us and we have been working closely with our colleagues at Henshalls to create a brand image that reflects our new status.

“We’re delighted with the look and performance of the new website, and with the branding that dovetails beautifully with the overall Henshalls corporate image.”

Bayliss & Cooke is one of only a handful of brokers in the region to offer the Coachline insurance dealing with clients across Staffordshire and the wider Midlands.

“The Coachline team has access to leading commercial vehicle insurers and specialist underwriters so they can arrange cover that is tailored to meet the needs of each individual business client.

“And now clients can use the new website to find out more about the cover that is available, and we can work with them to advise which kind of policy will work best for them.”

Bayliss & Cooke is based on Weston Road, in Stafford, and the company celebrated its 40th anniversary this year. Like Henshalls, the firm is a member of Willis Towers Watson Networks (a partnership between selected independent insurance brokers and Willis Towers Watson, one of the world’s leading global brokers.

Henshalls Managing Director Mark Freeman said: “We’re extremely pleased with the new branding and the two new websites, and we have received very positive feedback from clients so far.

“Working together to pool our resources and knowledge to deliver the excellent service and advice which both firms are renowned for means we can reach an even wider client base, and the new websites will play a key role in our future marketing campaigns.”

Pic: Phil Cutting and Michelle Williams from Coachline, Victoria Clarke from Bayliss and Cooke.